For years now we all have heard about geofencing (or geo-fencing) and how to target potential customers by their location. What does it mean that we can target someone on their mobile device based on their location? Good question!
Geofencing is the use of GPS technology (or radio frequency identification) to define geographic areas you would like to target end-users that would be a fit for your product or service.
A good use of geofencing would be setting up “fences” around car dealers while perspective buyers are looking to buy a new or used car. If the end-user uses their phone to check prices on the vehicle that they’re thinking of buying, you could run ads if you’re a bank (loans) or in the car insurance business. This allows you to target users as they are actively “warm” for your services.
If you would like to learn more about geofencing in Savannah and the surrounding areas, please contact us today to see how we can help you reach more buyers.