What is Search Engine Optimization (SEO) or Search Engine Marketing? Search engine optimization defined by Wikipedia – “Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from “natural” (“organic” or “algorithmic”) search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In a broad sense, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. Google’s SEO Standards
There are many SEO factors that play a role in how well your site ranks. SEO has two main focuses that influence the way your site performs in the search engines. On-page factors and off-page factors.
On-page factors are related to the site itself and where it’s hosted. Your meta data, your content, your internal links, your site structure and your server (where the site is hosted) all have an impact with on-page factors. If any of these are not set up correctly, your site may not perform as well as it should and impact your rankings. We’ll evaluate your site and complete a list of recommendations for you and your web team to address.
Off-page factors don’t deal with the site itself or where it’s hosted. The most important off-page factor for your site is inbound links (backlinks). An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.
Elements of our Search Engine Optimization program:
- Research and Development
- Meta Data Creation
- SEO Copywriting
- SEO Audit
- Linking Campaign Development
- Ranking Reports
- Site Audit
- Web Site Traffic Analysis
Contact Us today to learn more about our Search Engine Optimization services in Savannah and how we can optimize your site and help you with Google Places Local SEO marketing. The best local Savannah SEO company. Proven, trusted and local since 2006. Serving Savannah, Pooler, Richmond Hill, Hinesville, Bluffton, Hilton Head and the rest of the Low Country.