For years now we all have heard about geofencing (or geo-fencing) and how to target potential customers by their location. What does it mean that we can target someone on their mobile device based on their location? Good question! Geofencing is the use of GPS technology (or radio frequency identification) to define geographic areas you would like... Read More
River Horse Internet Marketing (RHIM) is celebrating its 10th year in business this month. In 2006, Joe Ippolito started River Horse Internet Marketing after working several years with other Internet and marketing companies. Fueled by his desire to start his own business and love for marketing, led to the most successful Internet marketing company in Savannah.... Read More
Mr. Ippolito has been selected to serve on Savannah Economic Development Authority Council for 2016. “It’s a great honor to be asked to serve on the SEDA’s Advisory Council” said Mr. Ippolito. “SEDA is a main driving force of our local economy, and always has been a major player in attracting new businesses and growing jobs.”... Read More
Mr. Ippolito served as an Junior Achievement Volunteer this week at Hancock Day School, teaching young inspiring children about Global Marketing.
SEO and PPC Which one??? Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are complicated processes. Choosing the correct approach depends on multiple factors. Are you selling a product or a service online? Is your target marketing local, national or both? How many competitors are competing for the same keywords and keyword phrases? Many times we are... Read More
When was the last time your checked your online business listing? If you haven’t checked your local online business listing recently, I highly recommend you do so sooner than later. Most likely you’ve already had to deal with the many changes made by Google lately and how they effected your local listing (Google My Business…GMB).... Read More